Data-Driven Thinking for Smarter Decisions

Can a data plot feel like a landscape? That’s what inspired our take on overlapping distribution charts. By mirroring and layering KDEs with transparency, we noticed a striking resemblance to mountain ranges—especially the Andes. This visual form, which we call the Andean Plot, reveals subtle differences in shape and density across categories while evoking natural beauty.

Can a flag look prosperous? That’s the question we explored in our visual study of national symbols. Analyzing 213 flags alongside GDP data, we found recurring patterns: wealthy nations tend to use colors palettes limited to red, white, and blue, and geometric symbols such as crosses. In contrast, lower-income countries often feature brighter colors, stars, Xs and circles.

Planning a trip is exciting, but it requires work. That’s why we created OneOrb — an all-in-one travel guide mobile app that provides comprehensive information on laws and customs, exchange rates, restaurants, pandemic regulations, and more across different countries. User feedback suggested adding an FAQ section, placing more emphasis on places to visit, and modifying the section order

Have you ever considered how Pareto’s principles might apply to modern consumer choices? More specifically, if he were a gamer, which joystick controller would he choose? This is a two-dimensional economic guide on how to narrow the potential product pool to make better purchasing decisions

What does it truly mean to validate a product with real users? How critical is it to test assumptions before launching? This case explores the rise and fall of a beautifully designed college course-selection platform — and reveals how the absence of user validation contributed to its failure, and how things might have gone differently

The note-taking app market is crowded, competitive, and harder to monetize than it seems. Which companies are struggling — and why? This analysis explores the shifting landscape, the role of AI in shaping the future, and offers a deep dive into features, target segments, and strategic positioning across leading players